100 yard dash for a Playstation 3
First let me confess: I was one of “those people” trying to get my hands on a PS3 in hopes of making a quick grand by selling it on ebay. Love it or hate it, let’s move past that fact.
I have a life and couldn’t afford to be camping in line at Best Buy since Tuesday. So I resorted to my next best bet, a Sony store in a wealthy area of Denver.
The store is in one of those ritzy malls where people with a ridiculous amount of money go to show off what they can buy. This also means that the don’t have much of a tolerance for the type of people who camp out for a video game console. So they instituted a little rule to prevent this and uphold the image of the mall…
NO LINES for the Playstation 3 were allowed to form until 5:00am today! Doing so would result in a $600 fine. (which is ironically sill worth it as long as they didn’t kick you out of the line)
Needless to say, this “brilliant rule” was actually a perfect recipe for madness.
Arriving at 4:00am, we found a crowd of people waiting on the other side of a parking garage from the main entrance, standing safely on a public bike path while gently elbowing for good running positions. About 5 cops and another 5 mall security personnel were there attempting to organize the chaos, all the while laughing at the insanity of the crowd.
The cops told the crowd they would announce when the 100-yard dash to the waiting area (setup at the main entrance) would begin. I began to feel flashbacks of 6th grade track meets, only now I had a slight advantage as half the crowd was smoking. Suckers.
Right next to the main entrance, some smart person thought that a line made up of a piece of red tape and 2 cones was going to contain a sprinting crowd of roughly 200 people. He deserves a raise…
About 4:55am (before the cops ever told anyone they could go), the crowd began to creep just past the bike path onto some grass. It took about 3 seconds for the creep to turn into an all-out mad dash for the entrance.
Pushing, shoving, dodging cars and avoiding concrete pillars all the way to the entrance, I made it into the “line” with about 10 people in front of me! I was set. I was getting a PS3 and I had just made over $1K.
As I moved up next to the people in front of me, a wave of people (the smokers who were a bit slower) crashed through the red tape and into the line, creating what resembled a mash pit at the door. I had gone from #10 to #40 in a matter of seconds.
Those lucky enough to hold their spot were set. It’s tough knowing you’re 20 ft. away from $1,000, yet that 20 feet is full of a crowd of dudes ready to throw a punch if you so much as look at them wrong…and they’re smoking again.
The #2 guy in line sold his spot for $1,000. I’m not sure I agree with that decision, but he was back in bed before anyone else. Nothing like a hard day’s work.
Despite the rumors that the store was getting PS3 units in the “triple-digits” (apparently they weren’t just smoking cigarettes), or more realistic rumors of 30-40…they announced at 5:30am that all 14 units had been sold! 14! I can’t say I’m entirely surprised as that’s about on par with what other smaller stores received, but this is a SONY store.
Why did a Sony store get less inventory than our local Best Buy or Target?!?! Doesn’t Sony lose out on some of the margin if they sell it through a retailer rather than at their own store? This doesn’t make any sense to me.
If someone knows something I don’t, please shed some light on this subject.
Otherwise, go get a gym membership and start training for the PS4 release.
And don’t smoke, cuz you won’t beat me to the PS4 if you do.
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